According to the company’s prospectus, Nayuki is the second most popular high-end fresh tea brand in China with 18.9% of the market share. Though as a young company established just four years ago, Nayuki has become the most popular tea beverage brand among China’s Gen Z, especially among Chinese young ladies, for its innovative flavours, fresh ingredients, low-sugar options, and trendy in-store decoration.

Located in a metropolitan city’s major shopping center, this Nayuki teahouse was born into a fancy and fashionable vibe. Way beyond its drinks and bakery products, the teahouse offers a trendy gathering spot for young ladies who hang out to spend quality time with their besties. It's part of Nayuki's marketing strategy to attract people to take fancy pictures in the store and expect them to post their fancy moments on the social media.

grado provides caramel-colored Hug Chairs to recall a sense of sweetness to match Every Barstools and other furniture in bold and vibrant shades of green. In addition to the atmosphere lighting design, the mix-and-match color palette is definitely a social media’s favorite selfie spot. This perfectly demonstrates how furniture selection supports the business’s branding and marketing through social media.