Design Inspiration

The Belly Series is inspired by the collar and belt structure of a classic coat. The backrest and armrests are connected through a continuous curved line, wrapping around the body like a collar and creating a relaxed, comfortable sitting experience. The exposed steel frame at the back takes reference from the belt of a coat, adding a clean structural line to the full upholstered volume. This contrast gives Belly a more refined proportion, making it visually memorable without feeling heavy.

The design also responds to today’s image-driven culture, where appearance is often valued more than real comfort. By combining a full upholstered body with a slim metal frame, Belly challenges a single standard of beauty. It embraces volume, lightness, comfort, and acceptance in one design language.

Scenario Pairing

office lounge areas, commercial spaces, residential interiors

For Warm, Soft Atmosphere

The Belly Series includes both lounge chair and sofa options. The lounge chair is suitable for individual relaxation, reading, or short conversations, while the sofa works well for waiting areas, reception settings, and open lounge zones. Together, they provide a complete seating solution from single-seat corners to shared lounge areas.

Office spaces can often feel formal and restrained. Belly helps make reception, meeting, and break areas feel more relaxed. In office lounges, it supports short rests and casual conversations. In reception or consultation areas, it makes waiting more comfortable. In open waiting zones, it softens the formal tone of the workplace while keeping the space professional.

In hotels, clubs, retail stores, showrooms, and exhibition spaces, Belly brings a recognizable visual presence without dominating the interior. It supports waiting, trial sitting, light conversations, and short stays, helping improve the visitor experience. Its material options also allow it to adapt to different commercial atmospheres.

In homes, reading corners, bedrooms, or casual lounge areas, Belly can be used as a single lounge chair or combined with sofas for a fuller resting area. It can become part of the living room or stand alone by a window, in a bedroom, or in a quiet corner, adding comfort, warmth, and a more relaxed everyday mood.

Belly’s visual character comes from the contrast between its full upholstered body and slim metal frame. The upper part creates a sense of comfort and enclosure, while the lower frame keeps the product visually light. The backrest, armrests, and front legs are connected in a fluid structure, while the metal frame provides stable support. With multiple fabric and color options, Belly can serve as a visual highlight while standing up to everyday use.

Other Notes